March 1, 2023

Rocket Travel by Agoda: A Culture Built for Success

Amy Collins

Rocket Travel by Agoda prides itself on a company culture that embodies our core mission and values. Our culture is a true reflection of our purpose and how we go about our work to impact the travel industry.

The values that form our culture

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Beautiful Rust - Noel F.
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Sukhothai - Tham W.

A Glimpse into the Past with Grandma - Fernanda R.

Sunrise Moment in Bagan - Justyna S.

The Sound of Vinyl - Bruna R.

Sacre Coeur at Dawn - Rubens J.

Laundry Day - Daniel B.

Old Town - Tim C.

Punch it, Chewy - Wesley T.

Old World (in the new) - Yvonne P.

Braveheart - Trim Castle 1200 BC - Joseph N.

Sesame Street - Hannah H.

We came to this place for magic -
Maure L.

1965 Apollo Test Capsule - Erica A.

I can remember this place - Zainab L.

Retirement post school runs - Sravya M.

Let's Play - Ying Q.

Real Alcazar de Sevilla - Arun V.

Nostalgia gives us perspective and, maybe, objectivity- Valentina O.

Love lights life- Diana F.

Community

We share our successes, failures and provide constructive criticism when needed. We hire diverse teammates that support each others’ success, champion inclusive projects and build rewarding relationships with each other, our partners and our customers.

Curiosity

We look for opportunities to research and experiment in our daily work. Our team is constantly asking "why?" and measuring quantitative data to discover new ways to improve the customer experience and drive growth for our partners. We listen to customers, and challenge each other to push the boundaries of travel loyalty products.

Accountability

We are always asking each other, “How can I help?” rather than saying, “It’s not my job.” We seek out feedback from our teammates, partners and customers and share that feedback to improve our products. We work hard to complete our own tasks and projects to support forward-looking progress for the team as a whole.

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Rocket Travel by Agoda has grown to become a leader in the global travel industry today because our team members embrace and model Community, Curiosity and Accountability through the work we do with our partners, and how we collaborate with one another.

Our strongest asset is our team

People are truly the greatest asset at Rocket Travel by Agoda. As an organization, we provide ample opportunities for employee feedback, ensuring all team members have a voice and can contribute directly to shaping Rocket Travel by Agoda’s culture.

Each team member understands they are a key contributor, and we are thoughtful about transparency so everyone knows how their work directly contributes to our core business objectives and drives our partners’ success.

In-depth consumer journeys drive engagement throughout every phase of the customer lifecycle. A robust suite of transactional emails ensure customers have all the information needed at their fingertips from booking, to check-in, and post-trip. Dynamic cross-sell strategies allow us to drive high attach rates with other travel products offered by our partners, generating incremental bookings and boosting the value of each trip, and abandoned search and welcome series ensures customers understand the value of our partners’ travel platforms and stay loyal to our partners’ brands.

Personalized content leveraged throughout our emails, delivering a unique experience for the consumer. Our personalized email communications ensure each customer has all the information they need throughout their travels, easy ways to contact our customer loyalty team for assistance, and suggest travel destinations based on their personal travel preferences. This adds a level of convenience to the consumer experience and drives engagement with our partners’ brands.

Utilizing AI is quickly becoming a cornerstone of email marketing. Using artificial intelligence allows our marketing teams to quickly drive innovation through A/B experimentation. In testing, we have found it to be very effective at driving results and are developing new ways to leverage this emerging technology as email marketing services continue to expand.

Segmenting audiences based on previous engagement data to deliver new messages to the customer and drive continued engagement with our white label platforms.

Robust reporting enables us to continually optimize the performance of our campaigns, and keep partners informed of success and areas of opportunity at every phase of a partnership.

Supporting our people and their well-being

Rocket Travel by Agoda regularly recognizes team members who bring our core values to life by highlighting those individuals at company meetings and events, and through awards and internal communication channels.

We also offer flexible PTO and Flex Fridays throughout the year to encourage our team members to maintain a healthy work-life balance. We trust everyone to complete their work and meet established goals and objectives, while leveraging this flexibility.

Additionally, in 2022, Rocket Travel by Agoda introduced Excursions, a sabbatical program, for our longer-tenured team members. This provides an extended break from the pace and intensity of day-to-day professional responsibilities and offers an opportunity to pursue personal interests. It is another way to say thank you to those whose passion and dedication have long contributed to the company’s success.

About the author

Amy Collins joined Rocket Travel by Agoda in April 2022. She serves as the Vice President of People Operations where she acts as a talent leader striving to impact the employee experience in a meaningful way. She is passionate about understanding the values, aspirations, and strengths of teammates to maximize their engagement and potential.

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